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Latino Museum Exhibit Panel Writing

 

Client:  Alameda Museum, San Antonio, TX

Project:  Translating and editing info panels for major exhibit 

The Museo Alameda (also known as the Alameda Museum) was the largest Latino museum in America, and the first formal Smithsonian affiliate outside of Washington, D.C.  Located in the historic Market Square in downtown San Antonio, the museum opened in late 2007 and closed in 2012. It presented renowned exhibits exploring the many sides of Latino art, history and culture in America. 

TASKS

The museum officially opened with a bang with Myth, Mortals, and Immortality: Works from Museo Soumaya de México (June 2008) showcasing about 100 pieces of invaluable art created by artists living from the 16th to 20th centuries. It had been shown recently, in Mexico, to rave reviews. The Spanish-language wall signage used in that country couldn't be used for its American debut. For that reason, a few short months prior to the exhibit opening in America (San Antonio, TX), the museum retained Bastian to translate (Spanish to English) the 13 informational panels used in the Mexico City exhibition. These wall panels described the individual art pieces as well as their historical and cultural influences. First, Bastian hired a two-person communications team to translate the copy. Next, she spent weeks carefully editing the new English-language text to ensure the words/meaning stayed true to the original cultural nuances, but also made sense to English speakers. Thousands of happy museum visitors enjoyed the exhibit from June 25, 2008, through Jan. 6, 2009.

SKILLS

Research, writing, editing, project coordination of translation services.

 

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 CONTACT LISA

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  • Recipient of over 30 national, regional and local communication awards and honors

  • Listed twice as one of San Antonio's largest PR firms by San Antonio Business Journal

  • Recognized 4 consecutive years as one of best PR firms in San Antonio region by Expertise.com (2020 to 2024)

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