Acerca de

 

Client: InGenesis 

Project: Complete rewriting of corporate website of a national medical staffing company

​

Established in San Antonio, TX, InGenesis is one of the largest healthcare workforce solutions providers in North America. From contracting top medical talent to providing turnkey managed and functional services, it covers a complete spectrum of healthcare staffing and management solutions. 

​

TASKS

In her role as Dir. of Public Relations for Ingenesis,  Bastian served as Project Lead to create a new company website in 2007 that reflected the firm's full range of services. She wrote the content, designed the site map and navigational elements, and worked with the founder (CEO Veronica Edwards) on other creative aspects (selection of color, images, etc.) as well as the contract website developer.

​

As a result of these efforts, in 2008:

• InGenesis won a Bronze Quill “Award of Excellence” (Electronic and Digital Communications category, Communication Skills division) from International Association of Business Communicators, San Antonio chapter, for content, design and strategy/planning of website.

• InGenesis won a Bronze Quill “Award of Merit” (Writing) from International Association of Business Communicators, San Antonio chapter. Work recognized content written by Bastian.

​

SKILLS

Writing, editing, research, interviewing, project management, site map development, Wordpress.

​​

• Launch press release about two website awards

• Launch current Ingenesis website

​

​