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Client: Central Trust Bank / PNC Financial Svs., Cincinnati

Project: Editorial and design of new employee magazine, customer financial brochures

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In the Midwest, Central Trust Bank was a leading bank for the Greater Cincinnnati/Northern KY market. It was taken over in 1995 by PNC Financial Services Group, Inc., an American financial services corporation with assets of approximately $271.2 billion. Today PNC Bank operates in 27 states, has 2,629 branches, and manages over $300 billion in assets. 

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TASKS

Working as an Editor/Writer (Asst. to Marketing Director) in Central Trust Bank's Cincinnati Marketing Department, Bastian transformed the company’s regional four-page employee newsletter, The Bottom Line, into a 16-page, full-color magazine. More than 3,000 copies were distributed to employees working in Greater Cincinnati and Northern Kentucky branches and offices.

 

Additionallly, Bastian wrote and edited a number of new financial services brochures used throughout the system to bring in new business.

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SKILLS

Writing, editing, photography, interviewing, design production, publication planning, strategic meetings.

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